Hilton and McLaren Racing introduced an extension to their partnership yesterday. Hilton, the main hospitality firm, continues because the World Resort Associate of the McLaren Components 1 Crew. The multi-year extension will have fun the partnership’s twentieth anniversary in 2025, making Hilton McLaren Racing’s longest-standing present associate.
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Since 2005, Hilton has served because the McLaren Components 1 Crew’s home-away-from-home, creating the stays that assist everybody on the crew carry out their greatest all through the race weekend.
Via the partnership, McLaren followers get entry to distinctive content material and experiences. And Hilton Honors members can get unprecedented, money-can’t-buy entry to the McLaren Components 1 Crew. In 2023, this included internet hosting Hilton’s Keep on the Grid at its trackside inns in Las Vegas and Silverstone, with exhilarating and shocking experiences for visitors and racegoers.
This 12 months, Hilton and McLaren are gearing as much as create much more unique entry and content material throughout the racing calendar, together with the signature “Be a part of the Crew” expertise that places one fortunate Hilton Honors member and their visitor in a crew package and embedded within the storage for a race weekend.
“Hilton. For the Keep.” branding will proceed to be featured on the McLaren MCL38, crew package and driver overalls of McLaren Components 1 drivers Lando Norris and Oscar Piastri.
Matt Dennington, Govt Director, Partnerships & Accelerator, McLaren Racing, mentioned:
It’s implausible to increase this long-standing partnership with Hilton and attain a 20-year milestone collectively subsequent 12 months. Hilton is famend for offering world-class experiences for its visitors, and we’re lucky sufficient to name Hilton residence because the crew travels all over the world.
Mark Weinstein, Chief Advertising and marketing Officer, Hilton, mentioned:
F1 is a sport that’s at all times on the go, so we’re proud to be the place McLaren Racing stays. Our Crew Members are honoured to ship the perfect of the Hilton keep expertise to the McLaren Components 1 Crew and, alongside the best way, to create some really unbelievable experiences and content material for Papaya followers and our Hilton Honors members worldwide.
We celebrated a captivating 12 months in 2023, bringing visitors and followers to the center of the motion with once-in-a-lifetime experiences at extra races than ever earlier than – together with our Keep on the Grid on the first ever Las Vegas Grand Prix. We’re thrilled to proceed to broaden our long-standing and profitable partnership, and we have now much more alternatives deliberate than ever earlier than. We want the McLaren crew all the perfect for an thrilling season forward!
