Lewis Hamilton is formally getting into the posh style area. The seven-time world champion, who inked a model ambassadorship take care of Dior earlier this yr, has appeared in his first marketing campaign for the French style home.
The marketing campaign for Dior’s new life-style capsule assortment — designed by Kim Jones in collaboration with Hamilton — gives the primary glimpse into his high-fashion period as he gears up for the transfer to the famed Italian outfit. Slightly than taking inspiration from the pit lane, photographer Rafael Pavarotti’s pictures showcase one other one in every of Hamilton’s high-octane passions.
“I began snowboarding once I was 23 — fairly late, actually — however I’m going yearly with out fail,” Hamilton advised WWD over the weekend, noting that he additionally enjoys skydiving and browsing. The ski-inspired capsule was created from 80% sustainable supplies, together with no animal leathers at Hamilton’s request. “We wish to ensure that it has affect,” he stated.
Shot on the background of a vivid blue mountain vary, the gathering options wide-leg trousers, knit sweaters and outsized jackets – a silhouette that isn’t unfamiliar to Hamilton whose daring sartorial decisions have turned the F1 paddock entrance right into a catwalk. Most lately, he is turned heads whereas sporting head-to-toe Dior ensembles in Austria, Hungary and Baku.
The motive force additionally bonded with Jones, who grew up in Africa, over their shared love of the continent, with a number of items incorporating African-inspired motifs. “Among the materials have been made in Burkina Faso. We’re working with somebody who’s serving to us supply sustainable materials all through the continent and actually what we will do to assist get the subsequent era of individuals educated to have the ability to come work in a studio like this,” Jones stated. The gathering will likely be launched in-store and on-line on October 17.
Hamilton arrives in Baku carrying Dior
Photograph by: Zak Mauger / Motorsport Photos
Dior’s mother or father firm, LVMH, is making high-profile efforts to broaden its attain inside F1. Experiences point out that the $389 billion greenback conglomerate, which additionally owns Tag Heuer, is in late-stage talks to exchange Rolex as the game’s official timekeeper.
All through his 12-year tenure at Mercedes, Hamilton labored extensively with Tommy Hilfiger, arguably turning into synonymous with the all-American reasonably priced luxurious retailer. Nonetheless, the 39-year-old’s transfer to Ferrari subsequent season will not be solely poised to shake up the System 1 paddock, but additionally marks a significant shift for his private model.
There, Hamilton will inherit Ferrari’s partnerships with Giorgio Armani, Ray Ban and Richard Mille when he steps into the long-lasting purple racing swimsuit subsequent season. The Scuderia has its personal luxurious style line, too — Ferrari Fashion — although the staff’s drivers traditionally have not been closely concerned with selling the model. It additionally stays to be seen whether or not any sponsors bounce ship to assist Hamilton on the Maranello-based outfit.
