For the primary time, Mattel, Inc.’s model Sizzling Wheels and Formulation 1 are partnering to convey the game’s followers a full vary of its merchandise. The brand new product line from the 2 iconic manufacturers will function F1 Groups and convey the joys of F1 races to a 1:64 scale to ship a brand-new manner for automotive fanatics to play and acquire, permitting youngsters and adults to have a good time their ardour for racing with Sizzling Wheels.
The primary product drop is an unique, one-of-a-kind collector die-cast, now obtainable on Mattel Creations. This limited-edition Formulation 1 automobile, adorned with a particular Sizzling Wheels racing livery to have a good time the partnership, is a real collector’s merchandise. It options bespoke Actual Rider wheels with interchangeable tyres, a full-metal physique and chassis, and a brand new F1 casting. The Sizzling Wheels F1 die-cast additionally options the quantity 68 on the nostril, a playful nod to the 12 months Sizzling Wheels debuted. Impressed by the Sizzling Wheels’ Unique 16′ designs, the automobile is available in a collector’s ‘Kar Keepers’ clamshell case, delivering the last word collector and racing fan expertise.
Roberto Stanichi, Government VP of Sizzling Wheels & Head of Automobiles and Constructing Units at Mattel, mentioned:
Sizzling Wheels has all the time been about nurturing the challenger spirit, so the partnership with Formulation 1 is a pure and thrilling match. It’s going to convey collectively two of the biggest world fan communities to share their ardour for automobiles and racing. In collaboration with Formulation 1, we’ve got created a program that enables youngsters to copy the joys of F1 racing, the place they will drive like the professionals and have interaction with our loyal communities on a world scale. Like us, F1 is all in regards to the thrill and automobile efficiency, and the broad assortment we’ve created will take F1 fandom to the subsequent degree, together with extra shopper touchpoints like digital and retail activations.
Offered in additional than 150 international locations, Sizzling Wheels Single 1:64 Assortment was the primary merchandise bought throughout all toys globally in 2023. Formulation 1, the best sports activities and leisure spectacle and the preferred racing collection on the planet, is becoming a member of the Sizzling Wheels household. With greater than 700 million followers and 24 races, the FIA Formulation One Championship options the world’s greatest drivers competing at greater than 200mph on iconic and difficult circuits across the globe. The game, which celebrates
Its seventy fifth anniversary is subsequent 12 months, and it’s established as the head of pace, design, and innovation.
Emily Prazer, chief business officer of Formulation 1, mentioned:
The thrilling collaboration will convey collectively the adrenaline of motor racing and the thrill of toy automobiles and supply alternatives to see the wonderful particulars that go into an F1 automobile, all within the palm of your hand. It’s greater than only a partnership; it’s a celebration of pace, creativity and innovation that can convey followers a brand new strategy to interact with the game.
READ MORE: The RM 65-01 McLaren W1 Automated Cut up-Seconds Chronograph
Following the preliminary product drop, the multi-year collaboration between Sizzling Wheels and Formulation 1 is ready to develop all through the 2025 season and past. This long-term dedication ensures that followers can stay up for a steady stream of revolutionary merchandise and experiences that commemorate the joys of F1 racing and the long-lasting model.
