Scuderia Ferrari HP proudly broadcasts a brand new multi-year partnership with Chivas Regal, the enduring luxurious Scotch whisky model, which joins as an Official Staff Accomplice. Launching simply forward of the much-anticipated Las Vegas Grand Prix, this collaboration is ready to carry a mix of pleasure and accountability to System 1 followers worldwide.
The partnership between Scuderia Ferrari HP and Chivas Regal will ship a variety of participating activations, providing followers a novel behind-the-scenes glimpse into the world of System 1. Via immersive experiences and unique content material, this alliance goals to disclose the often-unseen points of life off the observe, making the thrills of racing accessible to a broader and extra numerous viewers.
Past enhancing the fan expertise, Chivas Regal will leverage this international platform to champion the significance of accountable ingesting. By selling consciousness in regards to the risks of drink-driving, Chivas Regal is dedicated to creating a optimistic social influence amongst System 1’s passionate fan base.
Frédéric Vasseur – Staff Principal, Scuderia Ferrari HP
“We’re thrilled to announce our partnership with Chivas Regal. Our shared values of excellence, consideration to element, and a dedication to craftsmanship—rooted in wealthy traditions but ever-evolving—type the inspiration of this collaboration. Collectively, we purpose to set new requirements in our respective fields. I look ahead to a partnership that isn’t solely thrilling however useful for each manufacturers.”
Lorenzo Giorgetti – Ferrari Chief Racing Income Officer
“We’re excited to welcome Chivas Regal to the Scuderia Ferrari HP household, marking their first enterprise into the world of elite motorsport. Via this partnership, we’ll interact followers with modern and provoking activations, broadening our attain and increasing each the Scuderia Ferrari HP and System 1 fan bases.”
Jean-Etienne Gourgues – Chairman & CEO of Chivas Brothers
“This partnership represents a transformative second as we carry Chivas Regal into the guts of motorsport tradition. Scuderia Ferrari HP, a pioneer in each racing and cultural affect, aligns completely with our model ethos. In System 1, success is pushed by teamwork—a price that mirrors Chivas Regal’s ‘I Rise, We Rise’ mission. As we interact with at this time’s vibrant and numerous neighborhood of racing followers, we will even emphasize the crucial message of by no means ingesting and driving. We look ahead to an impactful journey, beginning within the 2025 season and increasing into the long run.”
READ MORE: Paramount Footage Companions with Scuderia Ferrari HP for a Thrilling Gladiator II Celebration
Via this alliance, Scuderia Ferrari HP and Chivas Regal purpose not solely to entertain however to encourage optimistic motion, mixing the thrill of racing with a dedication to security and accountability on a worldwide scale.
