The Aston Martin Aramco System One Workforce has unveiled an unique multi-year partnership with Glenfiddich, the world’s most awarded single malt Scotch whisky. This landmark alliance unites two timeless manufacturers celebrated for his or her wealthy heritage, groundbreaking innovation, and unrelenting pursuit of excellence.
The partnership launches on the extremely anticipated Las Vegas Grand Prix, the place Aston Martin Aramco and Glenfiddich will elevate a glass to mark the start of a collaboration that celebrates the artistry of design and the mastery of craft.
A Shared Imaginative and prescient of Mastery and Innovation
This groundbreaking partnership will carry collectively Aston Martin Aramco’s cutting-edge engineering and Glenfiddich’s unrivalled experience in whisky craftsmanship. By merging their passions for precision and innovation, the 2 manufacturers intention to captivate international System One followers via distinctive storytelling and bespoke experiences.
Collectively, Aston Martin Aramco and Glenfiddich search to create a legacy that transcends their respective industries, setting new requirements for excellence whereas inspiring those that recognize each the journey and the vacation spot.
A Tribute to Heritage: The Glenfiddich 1959 Expression
Glenfiddich has unearthed a uncommon and beautiful cask from 1959, when Aston Martin debuted in System One, to commemorate this historic partnership. This distinctive single malt, matured in a wealthy sherry cask and hand-selected for its depth and depth, embodies the mastery and innovation of Glenfiddich Malt Masters throughout generations.
The Nineteen Fifties have been a transformative period for each manufacturers. For Glenfiddich, it marked a pivotal second in shaping the way forward for single-malt Scotch whisky, laying the groundwork for a class that was nearly unknown exterior Scotland on the time. In the meantime, Aston Martin started its ascent as a world icon of luxurious and efficiency, culminating in its first System One race in 1959.
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This extraordinary Glenfiddich 1959 liquid will probably be bottled right into a singular commemorative masterpiece, symbolizing the union of whisky and motorsport excellence. Its unveiling on the Las Vegas Grand Prix will rejoice the artistry and craftsmanship that outline each manufacturers.
Wanting Forward: Redefining Distinctive Experiences
Beginning in 2025, Aston Martin Aramco and Glenfiddich will elevate their collaboration to new heights, providing fans world wide daring alternatives to have interaction with these iconic names. From immersive occasions to unique activations, the partnership guarantees unforgettable moments that resonate far past the racetrack.
Management Views
Lawrence Stroll, Govt Chairman of Aston Martin Aramco System One Workforce, expressed his pleasure:
“On the Aston Martin Aramco System One Workforce, we repeatedly push boundaries to set new requirements, and Glenfiddich embodies that very same spirit of perfection and innovation. The Las Vegas Grand Prix is the proper stage to debut our partnership, and we’re excited to supply followers an unforgettable expertise that transcends the racetrack and whisky world alike.”
Søren Hagh, CEO of William Grant & Sons, highlighted the shared ethos:
“This partnership between Glenfiddich and the Aston Martin Aramco System One Workforce is rooted in a shared ardour for excellence and innovation. Glenfiddich’s whisky-making heritage meets Aston Martin’s iconic presence in motorsport, making a timeless but forward-thinking partnership. Collectively, we encourage a world viewers, inviting them to expertise a legacy constructed on dedication and mastery.”
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Brian Kinsman, Malt Grasp of Glenfiddich, emphasised the alignment of values:
“The synergy between Glenfiddich and the Aston Martin Aramco System One Workforce permits us to innovate excitingly. This uncommon 1959 bottling captures our shared dedication to excellence and fervour, with every element refined to mirror Glenfiddich’s signature depth balanced with Aston Martin’s daring spirit.”
A Dedication to Accountability
Aston Martin Aramco and Glenfiddich are steadfastly dedicated to selling accountable attitudes towards alcohol. Collectively, they emphasize the significance of by no means consuming and driving, guaranteeing their partnership displays the best duty requirements.
As these two iconic manufacturers embark on this exceptional journey, followers can stay up for a brand new period of collaboration that blends ardour, precision, and craftsmanship, leaving an indelible mark on whisky and motorsport historical past.
