Following the information that LVMH has joined Method 1 as a International Associate for ten years from 2025, the game welcomes Louis Vuitton as an Official Associate of Method 1, bringing collectively two of the world’s most recognisable manufacturers, identified for his or her innovation and excellence. Louis Vuitton’s entry into Method 1 marks a brand new period of luxurious and status inside the sport.
Louis Vuitton would be the Title Associate for the season’s first race in Melbourne, which can be named the Method 1 Louis Vuitton Australian Grand Prix 2025. This landmark partnership reinforces Louis Vuitton’s deepening ties with the motorsport world, showcasing its craftsmanship and exclusivity heritage. The French Home will absolutely immerse within the races, that includes outstanding trackside signage, a primary for Louis Vuitton at a sporting occasion. Moreover, Louis Vuitton will play a pivotal function in celebratory moments, from the opening ceremony to the rostrum, the place its well-known Louis Vuitton Trophy Trunks will take centre stage, honouring the highest three drivers’ achievements. The newly designed Trophy Trunks, coated within the emblematic Monogram, will function the long-lasting “V” in a particular native color scheme towards the basic brown background for every race.
Louis Vuitton has already established a prestigious reference to Method 1 via its partnership with the Car Membership de Monaco, the place it developed and introduced the primary Trophy Trunk for the Method 1 Grand Prix de Monaco™ between 2021-2024. This image of triumph has since prolonged throughout a number of the world’s most esteemed sports activities competitions, together with soccer, crusing, and the Olympics. The growth of LV’s presence in Method 1 underscores the model’s dedication to celebrating victory and efficiency on a worldwide stage.
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As a key ingredient of the International LVMH Partnership, Louis Vuitton’s collaboration with Method 1 represents an unprecedented convergence of trend, tradition, leisure, and sports activities. By integrating its legacy of savoir-faire with the cutting-edge world of motorsport, LV is redefining luxurious inside Method 1.
Stefano Domenicali, President and CEO of Method 1, mentioned:
“We’re thrilled to welcome Louis Vuitton as Title Associate for our first 2025 race. This partnership between two international icons is linked at the start by their nice ardour for innovation, excellence, and creativity, making them two distinctive timeless tales. The entry of LV not solely enhances the expertise of our sport but in addition celebrates the union of luxurious, craftsmanship, and the best expression of automotive competitors. 2025 can be an epic 12 months for Method 1, and I’m proud to begin it with our passionate companions at Louis Vuitton.”
Pietro Beccari, Chairman and CEO of Louis Vuitton, mentioned:
“I’m immensely happy with this partnership between Louis Vuitton and Method 1, with our shared ambition to at all times try for innovation, craft, and precision. The synergy of our two worlds is echoed within the savoir-faire of our ateliers and garages, artisans, and engineers whereas celebrating the excellent efficiency of champion drivers around the globe who embark on a journey of excellence with each race.”
With LV now an integral a part of Method 1, this partnership is about to redefine the intersection of luxurious and motorsport, creating an unprecedented mix of heritage, innovation, and high-performance excellence.
