After sharing an thrilling System 1 season, Bang & Olufsen and Ferrari announce the renewal of their partnership for the 2024 and 2025 seasons.
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Bang & Olufsen will once more be featured on Ferrari’s SF-24 System 1 automobile with outstanding brand placement. It should proceed to work intently with the Maranello-based group to construct immersive sound experiences on the trackside and in Bang & Olufsen shops worldwide. Within the 2023 season, Bang & Olufsen hosted a number of profitable occasions, showcasing how the corporate’s portfolio of high-end TVs and audio system ship probably the most highly effective and fascinating off-track viewing expertise for System 1 followers—two icons in a partnership that embodies the perfect of each manufacturers.
Bang & Olufsen’s partnership with Scuderia Ferrari goes past collaborating with the racing division. In 2024, the 2 manufacturers will proceed to entice purchasers by launching new and thrilling distinctive version merchandise.
CEO of Bang & Olufsen, Kristian Teär, is happy about what the 2024 season will deliver:
We’ve got been delighted with our partnership and hope to raise it additional this coming season. Like Ferrari, we now have a proud historical past of world-class efficiency, innovation, and distinctive craftsmanship. Prior to now yr, we now have proven Ferrari model lovers and the System 1 group the immersive experiences our merchandise can ship. We will proceed working collectively to create much more magical moments.
Lorenzo Giorgetti, Chief Income Officer, Scuderia Ferrari:
With a wonderful partnership like Bang & Olufsen and Ferrari, we will proceed providing our Grand Prix friends a first-rate immersive expertise. Like us, Bang & Olufsen believes in fixed technological analysis, a ardour for lovely issues, and a steady drive to innovate. I’m assured that, within the coming years, we are going to benefit from our partnership renewal by creating alternatives that may profit each firms.
About Bang & Olufsen and Ferrari
Bang & Olufsen is a luxurious audio model based in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen, whose devotion and imaginative and prescient stay the corporate’s basis. For practically a century, Bang & Olufsen has been pushing the boundaries of audio know-how, and the corporate continues to take a seat on the forefront of acoustic innovation.
At this time, each Bang & Olufsen product continues to be characterised by a novel mixture of gorgeous sound, timeless design, and unrivalled craftsmanship. The corporate’s revolutionary and progressive merchandise are bought worldwide in Bang & Olufsen shops, on bang-olufsen.com and in choose retailers. The corporate employs roughly 900 individuals and operates in additional than 70 markets. Bang & Olufsen’s shares are listed on NASDAQ Copenhagen A/S.
