“A journey by gentle present, sounds and pictures that displays the essence of who we’re, celebrates our successes and appears ahead in the direction of a good brighter future.” With these phrases, Ferrari Chairman John Elkann introduced the sunshine present held for the primary time yesterday night on the Maranello manufacturing unit.
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A number of the most iconic buildings on the Ferrari campus present the backdrop to gentle projections that categorical the distinctive nature of an organization composed of over 5,000 folks. The present occupies a scenic area of a couple of kilometre alongside Viale Enzo Ferrari. It’s animated with three-dimensional pictures and light-weight architectures created by over 400 components utilizing the most recent low-energy applied sciences, together with projectors, LED bars and laser results.
Projected onto the brick arch framing Ferrari’s historic entranceway are movies of some vehicles passing by it over time. They embrace the 125 S, which debuted right here in 1947, marking the beginning of an unimaginable sequence of fashions, and the 2 499P Hypercars that marked the Prancing Horse’s triumphant return to the 24 Hours of Le Mans this June.
Persevering with alongside the avenue lit up in pink, the previous paint store tower is reworked into a big display screen illuminated with the values that the Prancing Horse has all the time embodied: Particular person and Staff, Custom and Innovation, Ardour and Achievement.
Different components commemorate the 12 months’s highlights, exhibiting staff’ faces from every a part of the Firm’s identification: Racing, Sports activities Automobiles and Way of life. Ferrari’s individuals are on the coronary heart of assorted initiatives introduced over latest months, together with the broad-based share possession scheme, which can make every worker a shareholder.
The Wind Tunnel, designed by Renzo Piano, was chosen to symbolise the technological innovation that permeates each space of firm life. The aerodynamic flows created contained in the tunnel are reproduced on its floor by colored beams, creatively reinterpreting the work inside probably the most restricted buildings on the campus.
The journey then strikes seamlessly in the direction of the subsequent chapter in Ferrari’s historical past: the e-building. Resulting from be inaugurated in June subsequent 12 months, it’s illuminated on the centre of a brand new 100,000 sq. metre space underneath development.
“Custom and innovation have all the time been key values for us at Ferrari, as we audaciously proceed to construct on our proud custom in sudden methods. This particular gentle present is devoted to the women and men of Ferrari who make the extraordinary potential, and our worldwide Ferrari household who make our Firm distinctive,” commented John Elkann.
The sunshine present might be repeated over the approaching days, permitting all Ferrari staff to admire it alongside their friends.
