Adidas has introduced a multi-year partnership with the Mercedes-AMG PETRONAS Method One Workforce, marking its official entry into the top of motorsport: Method 1. This collaboration unites two world icons and represents a pivotal second in adidas’ illustrious historical past because it ventures into one of many world’s fastest-growing sports activities.
Revolutionizing Workforce Efficiency and Fan Model
Because the Official Workforce Companion of the Mercedes-AMG PETRONAS F1 Workforce, adidas will design and produce an entire vary of attire, footwear, and equipment tailor-made to the distinctive calls for of Method 1. The partnership extends to drivers, mechanics, engineers, and followers alike, combining cutting-edge efficiency with refined model.
The primary adidas x Mercedes-AMG PETRONAS F1 Workforce assortment shall be unveiled in February 2025, coinciding with the beginning of a extremely anticipated season. This vary will embrace specifically engineered crew kits optimized for efficiency and way of life collections designed to captivate followers. Restricted-edition drops all year long will add an unique edge to the collaboration.
Shared Values: Velocity, Innovation, and Excellence
Constructed on a shared dedication to excellence, this partnership brings collectively adidas’ 75 years of expertise in athletic innovation and Mercedes-AMG PETRONAS’ relentless pursuit of perfection in motorsport. Collectively, they intention to push the boundaries of efficiency, model, and fan engagement in Method 1.
Bjørn Gulden, CEO of adidas, expressed his enthusiasm:
We’re thrilled to be again on the earth of motorsport. Curiosity in motorsport, and Method 1 particularly, has been rising exponentially, reaching new audiences and influencing sport and road tradition alike. We’re extremely proud to introduce the Three Stripes into F1 because the Official Workforce Companion of the Mercedes-AMG PETRONAS F1 Workforce – one of the crucial profitable groups in historical past. Collectively, we share a ardour for pace, innovation, and efficiency. On the monitor, we’ll help the drivers and crew in pushing limits, and off the monitor, we intention to redefine fan engagement by way of thrilling way of life merchandise. We look ahead to successful collectively.
Toto Wolff, Co-owner, CEO, and Workforce Principal of the Mercedes-AMG PETRONAS F1 Workforce, echoed the sentiment:
Our partnership with adidas is a transparent assertion of intent as we start a brand new chapter for our crew. Adidas is an iconic model that shares our dedication to peak efficiency, model, and class. This groundbreaking collaboration will redefine crew and fanwear in our sport. We’re excited to interrupt new floor and work collectively as we attempt for world championships.
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Richard Sanders, Chief Industrial Officer of the Mercedes-AMG PETRONAS F1 Workforce, added:
Efficiency is on the coronary heart of all the pieces we do. The essence of our relationship with adidas is constructed on this shared worth. Adidas has achieved record-breaking success in quite a few sports activities, and bringing its experience into F1 is each an honour and an unimaginable alternative. Collectively, we’ll innovate teamwear and fanwear to chase each millisecond of efficiency on and off the monitor.
Cultural Impression and Fan Engagement
Method 1 is present process a cultural renaissance, fascinating new generations of followers worldwide. Adidas and Mercedes-AMG PETRONAS intention to capitalize on this momentum by providing contemporary, progressive fanwear that resonates with loyal supporters whereas attracting new audiences.
This partnership alerts a daring new course for each adidas and Mercedes-AMG PETRONAS, setting the stage for an thrilling 2025 season and an enduring legacy in Method 1.
