Arsenal Girls have teamed up with Persil to launch the ‘Each Stain Ought to Be A part of the Recreation’, a marketing campaign backed by athletes with the intention to ship the message that no stain ought to stand in the way in which of sport.
Persil has launched the marketing campaign off the again of the model’s high efficiency and experience in stain elimination, echoing their central perception that “Dust is Good”. Persil says that stains will not be the enemy, and each tells a narrative of dedication and onerous work.
With the launch of the ‘Each Stain Ought to Be A part of the Recreation’, Persil are actually diving into one of many largest taboos surrounding feminine athletes – taking part in with intervals.
Persil have carried out a examine involving 1,000 teenage ladies between the ages of 15-18 who take part in sporting actions. The analysis found that over three quarters (78%) of the women have stopped taking part in sports activities due to their intervals, and 6 of ten of these have executed so due to the fears surrounding stains and leaks.
Greater than 1 / 4 of the women concerned within the examine don’t really feel snug talking brazenly about their intervals, while 56% of the group really feel that the subject is just too private. On high of this, 76% stated that they’ve thrown away sports activities garments after experiencing a interval leak, considerably highlighting the under-education surrounding efficient interval stain elimination.
For many who stay within the sport throughout these developmental years, as much as 79% of the women said that their intervals have affected their confidence whereas taking part in sport.
As an increasing number of younger ladies drop out of sports activities in concern of interval leaks and stains, Persil has partnered with Arsenal with the intention to create a future the place each stain is worn with satisfaction.
Gunners ahead Beth Mead is a key determine head of the marketing campaign: “We have all been in that scenario, going through a leak or interval stain and fearing how others would possibly react to it. Nevertheless it’s not proper to really feel disgrace over one thing that is so regular.
“In soccer, we put on our stains with satisfaction — they present our dedication and fervour for the sport. That needs to be the identical for all blood stains, no matter the place they arrive from – as a result of they’re a part of the sport.
“We’re proud to be a part of this marketing campaign and to face up for ladies who really feel afraid or ashamed about blood stains when taking part in sport. All of us need to play with confidence and really feel like we belong within the sport we love.”
Tati Lindberg, Chief Officer at Dust Is Good expressed: “Each stain tells a narrative of dedication. Of giving every little thing to the sport you’re keen on. For many years Dust Is Good / Persil has championed stains as a logo of ardour, not an issue, proving that getting soiled is a part of the journey, not a setback.
“We’re proud to staff up with Arsenal in difficult this double customary that is pushing younger gamers away from sport at a pivotal second for girls’s soccer and ladies in sport. We imagine that everybody ought to really feel empowered to play on, take pleasure in going exterior, getting caught in, and getting soiled.”
