Crypto.com and Method 1 have introduced an extension of their partnership, solidifying their collaboration via 2030. This renewal marks a big milestone of their relationship, which started in 2021 and underscores their shared dedication to innovation, fan engagement, and international development.
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For the reason that partnership’s inception, each Crypto.com and Method 1 have skilled outstanding growth. Method 1 has seen exponential development, now boasting a cumulative TV viewers of 1.5 billion viewers throughout its Grands Prix, 750 million international followers, and 96 million followers on social media. Crypto.com, however, has grown its consumer base greater than tenfold, reaching over 100 million customers globally and establishing itself as a frontrunner within the cryptocurrency trade.
The renewed partnership will concentrate on delivering unique fan experiences and activations at numerous Grands Prix, enhancing the game’s enchantment and accessibility. Crypto.com’s presence shall be highlighted at key races all through the season, reinforcing the model’s integration into Method 1.
Moreover, Crypto.com will proceed because the Official Title Companion of the Method 1 Crypto.com Miami Grand Prix, a collaboration that started with the race’s debut in 2022. This partnership has performed a pivotal function in elevating the profile of each Method 1 and Crypto.com in the US and past.
Emily Prazer, Chief Business Officer at Method 1, expressed her enthusiasm concerning the partnership renewal: “We’ve loved an incredible partnership with Crypto.com since 2021, and this extension will make them one among our longest-term companions. Our sport has modified considerably in that point, so we’re delighted to have them proceed with us till 2030, and we look ahead to seeing how they have interaction with followers via their race activations.”
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Steven Kalifowitz, Chief Advertising and marketing Officer of Crypto.com, highlighted the partnership’s affect on the corporate’s model evolution: “Method 1 was one among our first international sports activities partnerships and a key driver in elevating Crypto.com to essentially the most acknowledged crypto model on this planet. We’re as bullish as ever about the way forward for crypto. We are able to confidently say crypto is right here to remain, and we’re excited to maintain the momentum going with Method 1.”
This partnership renewal coincides with a number of important milestones for Crypto.com. The corporate not too long ago unveiled its product roadmap for 2025, which outlines bold plans to launch transformational providers and choices. These initiatives intention to place Crypto.com as the one model vacation spot for cryptocurrency and digital finance, additional solidifying its management within the trade.
As Crypto.com and Method 1 proceed to innovate and develop, their prolonged partnership guarantees to carry new ranges of engagement and worth to followers and customers worldwide. The collaboration exemplifies the dynamic synergy between sports activities and know-how, setting a precedent for future partnerships within the digital age.
