Ferrari and Philip Morris Worldwide (PMI), strategic companions since 1973, will open a brand new chapter of their historic relationship.
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Ferrari E-Lab, in collaboration with PMI, will convey collectively the 2 corporations’ technological capabilities to scout and discover new energy-related applied sciences that might help the decarbonization journey of their respective manufacturing services in Maranello and Crespellano, positioned 30 km aside within the Emilia Romagna Area.
The partnership goals to evaluate key options contributing to industrial electrification within the era, storage, and transformation of renewable power. The primary research will discover the viability of long-duration power storage applied sciences and ought to be accomplished by Q3/2024.
Benedetto Vigna, Chief Govt Officer of Ferrari, commented:
Within the yr of the fiftieth anniversary of our partnership, Ferrari and PMI share a want to evolve their work collectively in a spirit of open innovation. Our corporations will collaborate to analysis new know-how options to develop and optimise the usage of power in our industrial processes. We are able to study an important deal from bringing collectively extremely specialised groups from completely different sectors.
Jacek Olczak, Chief Govt Officer of PMI, commented:
PMI welcomes this new chapter within the long-standing partnership with Ferrari, establishing a brand new space of collaboration for our two organizations, that are sure by a standard ardour for innovation.
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Scott Coutts, Senior Vice President of Operations at PMI, added:
We stay up for collaborating with Ferrari E-Lab as we proceed to implement our three-pronged technique and method to decarbonization, which incorporates decreasing fossil gasoline consumption, switching to renewables, and offsetting unavoidable emissions. We’re significantly fascinated with exploring the potential industrial electrification may play in our technique.
Ferrari goals to turn into carbon impartial by 2030.
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