Method 1 and Santander, one of many largest banks on the earth, are delighted to announce a brand new partnership. Santander will turn into its Official Retail Banking Companion in a multi-year deal beginning in 2025. With its world attain, the partnership will replicate the shared dedication to innovation between the 2 firms and a concentrate on delivering unrivalled experiences for his or her respective followers and prospects on a world scale.
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With a wealthy historical past in Method 1 relationship again to 2006, Santander is about to additional its involvement. The financial institution might be prominently featured on trackside signage at quite a few Grands Prix, providing Method 1 followers unique content material and activations all through the partnership.
The financial institution’s logos will characteristic on trackside signage at a number of Grand Prix throughout the season, going down in Santander’s foremost markets: within the US, Brazil, México, Spain, and the UK, amongst others. The financial institution can even present Method 1 followers with unique content material and activations all through the partnership.
Method 1 is without doubt one of the most watched sports activities globally, with a cumulative worldwide viewers of 1.35 billion in 2023 (Nielsen). Sixty per cent of this viewers is in Santander’s foremost markets, with a rising attain within the US and amongst younger folks globally. F1 hosts 24 Grand Prix occasions in 20 totally different nations, a number of of which happen within the financial institution’s most vital markets in Europe and the Americas.
Ana Patricia Botin (President of Banco Santander) and Stefano Domenicali (CEO of F1) on the presentation of Santander’s world sponsorship of F1. Santander, Wednesday 4 September 2024.
Stefano Domenicali, President and CEO of Method 1, stated:
“I’m delighted that Santander, an unbelievable world model, will turn into an Official Companion of Method 1. Santander has a proud historical past in our sport, they usually know the massive platform we will present to amplify their story to prospects across the globe. I wish to thank Ana Botín, Group Government Chair of Santander, and Juan Manuel Cendoya, International Head of Communications, Company Advertising and Analysis, and Vice Chair of Santander Spain, for his or her ardour and dedication to this thrilling partnership. Our shared concentrate on innovation and offering best-in-class service to our prospects and followers is vital to our partnership, and I stay up for an inspiring future on and off the observe.”
Ana Botín, Government Chair of Santander, stated:
“We’re delighted to announce our new partnership with Method 1. Over practically twenty years since Banesto first started working with F1, the facility and world attain of the game have helped Santander interact with prospects, deepen relationships, and strengthen our model. This collaboration will assist create worth throughout the group and mark an vital new chapter in our relationship as we proceed remodeling and rising our enterprise.”
