Grand Prix de Monaco | TAG Heuer






For the primary time in its almost 100-year historical past, the Grand Prix de Monaco may have a title accomplice in 2025, with TAG Heuer proudly holding this prestigious distinction. This landmark second coincides with the seventy fifth anniversary of Components 1 and marks TAG Heuer’s return because the Official Timekeeper of the game, reinforcing the deep-rooted connection between the famend Swiss watchmaker, the head of motorsport, and probably the most legendary races on the calendar.

A Timeless Bond

The intertwined histories of TAG Heuer and Monaco span a long time, uniting them by means of motorsport, the long-lasting TAG Heuer Monaco assortment, and the legendary figures who’ve formed the race’s legacy. Monte-Carlo has lengthy been thought-about the non secular house of TAG Heuer, and its presence in the course of the Components 1 weekend is unmistakable. The race’s rebranding because the Components 1 TAG Heuer Grand Prix de Monaco is a pure evolution of this enduring relationship.

A Second Residence

Whereas TAG Heuer’s timepieces are crafted in Switzerland, the model has advanced into a world cultural icon. With boutiques in main cities, high-profile ambassadors, and a presence throughout numerous sports activities, Monaco stays uniquely particular to TAG Heuer.

From the Sixties and Seventies, when icons like Jochen Rindt, Jo Siffert, Niki Lauda, and Ronnie Peterson sported Heuer chronographs, to the fierce battles of Alain Prost and Ayrton Senna within the Eighties and Nineteen Nineties—the place Senna dominated Monaco behind the wheel of a TAG Heuer-sponsored McLaren—the model’s connection to the circuit on the Côte d’Azur is plain.

The late Nineteen Nineties and 2000s noticed TAG Heuer on the wrists of Monaco Grand Prix winners Mika Häkkinen, David Coulthard, Kimi Räikkönen, and Lewis Hamilton. Extra just lately, Daniel Ricciardo, Max Verstappen, and Sergio Pérez have triumphed on the streets of Monte Carlo with TAG Heuer’s unwavering help as a key accomplice of Oracle Purple Bull Racing.

Strengthening the Partnership

Since 2011, TAG Heuer has partnered with the Vehicle Membership de Monaco, enjoying a significant function all through the Components 1 weekend and on the Grand Prix de Monaco Historique. With this expanded partnership, TAG Heuer’s presence can be amplified throughout all race belongings, that includes distinguished trackside branding seen to spectators and hundreds of thousands of viewers worldwide.

A particular emblem has been designed to commemorate this milestone in motorsport historical past, showing throughout all TAG Heuer activations. Moreover, the famend TAG Heuer Monaco clocks can be a putting new fixture all through the paddock, underscoring the model’s function as a central determine within the occasion.

READ MORE: Moët & Chandon Reclaims its Throne as Components 1’s Official Champagne

Past Components 1, TAG Heuer will proceed because the Official Timekeeper of the Grand Prix de Monaco Historique, with the following version set for 2026. In an thrilling enlargement, the model has additionally grow to be a accomplice of the Rallye Monte-Carlo Historique, additional cementing its dedication to motorsport as a part of a multi-year take care of the Vehicle Membership de Monaco.

Celebrating the Legacy

“It has been a pleasure to work with such a celebrated watchmaker for almost 15 years now, and our admiration and respect for TAG Heuer is reiterated by means of our new settlement to proceed our great relationship. Because the watch synonymous with motorsport and the best drivers in Components 1 historical past, it’s only pure that the Vehicle Membership de Monaco would select to be indelibly linked with TAG Heuer,” stated Maître Michel Boeri, President of the Vehicle Membership de Monaco.

“Monaco is really our non secular house, encapsulating a lot of what we stand for at TAG Heuer,” added Antoine Pin, CEO of TAG Heuer. “The spirit of competitors, the demanding road circuit that rewards psychological resilience and bodily endurance, and the relentless pursuit of excellence all align with our values. We’re honoured to resume our partnership with the Vehicle Membership de Monaco and to make historical past because the first-ever title accomplice of the Grand Prix de Monaco.”

Because the 2025 season approaches, the Grand Prix de Monaco enters an thrilling new period, with TAG Heuer on the coronary heart of the motion, persevering with its legacy of precision, efficiency, and keenness for motorsport.









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