OWINGS MILLS, Md. -= It appears to be like like Dale Earnhardt Jr. has waved the purple flag in a short-lived trademark dispute with Baltimore Ravens quarterback Lamar Jackson.
The NASCAR legend introduced Friday on social media that he has secured the correct to make use of a stylized model of No. 8 and can abandon the unique No. 8 emblem utilized by Earnhardt’s JR Motorsports. This resolution got here two days after Jackson filed an opposition declare with the U.S. Patent and Trademark Workplace to cease Earnhardt from placing that JR Motorsports model of No. 8 on merchandising.
“We’re wanting ahead to the rest of an already profitable season,” Earnhardt wrote on social media.
— Dale Earnhardt Jr. (@DaleJr) April 4, 2025
Jackson, who has worn No. 8 since his faculty days at Louisville, beforehand registered the trademark “ERA 8 by Lamar Jackson.” His submitting had argued Earnhardt’s try and trademark that individual model of No. 8 would create confusion amongst customers.
The trademark evaluation for a problem can take greater than a 12 months. If the U.S. Patent and Trademark enchantment board would have denied Earnhardt, Jackson may have sued him if Earnhardt had used it for merchandising.
This is not the primary time that Jackson has tried to cease one other athlete from submitting a trademark on this quantity. In July, Jackson challenged Corridor of Fame quarterback Troy Aikman’s try to make use of “EIGHT” on attire and luggage.
When requested about this dispute final summer time, Jackson stated, “We will hold this about soccer. That is outdoors noise. We’re sticking with [talking about training] camp, soccer, and that is it.”
