Maui Jim, a number one eyewear title, is entering into Components 1 by means of an thrilling new partnership with Oracle Crimson Bull Racing. This collaboration expands on the robust relationship already established between Maui Jim and Crimson Bull World Sports activities, additional elevating their shared dedication to excellence and efficiency.
Oracle Crimson Bull Racing is thrilled to welcome Maui Jim as their official eyewear associate. The partnership, starting within the 2025 Components 1 season, will see Maui Jim’s vibrant eyewear designs worn by the group’s drivers, together with Max Verstappen and Liam Lawson, in addition to by the pit crew and help workers all through the worldwide race calendar. This marks a big milestone as Maui Jim’s cutting-edge eyewear know-how meets the calls for of the high-performance world of Components 1, mixing model, innovation, and safety for the group’s twenty first season on the F1 grid.
Based in Hawaii in 1987 and now part of the celebrated Kering Eyewear portfolio, Maui Jim embodies the spirit of innovation, very like Oracle Crimson Bull Racing. Rooted in its Hawaiian heritage, Maui Jim has grown into a world chief in premium polarized eyewear, combining distinctive lens know-how with distinctive, vibrant designs. Because the eyewear associate of the eight-time Drivers’ World Champions, Maui Jim will carry its signature aptitude to the F1 paddock whereas providing unparalleled efficiency advantages for the Oracle Crimson Bull Racing group.
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Maui Jim’s PolarizedPlus2 know-how is on the core of its eyewear, offering superior glare discount, superior UV safety, and enhanced color vibrancy. These options should not simply perfect for Components 1, however for driving normally, guaranteeing exact, comfy, and distortion-free imaginative and prescient whether or not on or off the monitor. As Maui Jim brings the essence of Hawaii to the fast-paced world of F1, the partnership underscores the model’s dedication to innovation, guaranteeing that the Oracle Crimson Bull Racing group is supplied with the perfect in eyewear know-how.
Each Oracle Crimson Bull Racing and Maui Jim share a relentless drive for fulfillment and a dedication to pushing boundaries—whether or not it’s engineering and efficiency on the race monitor or delivering readability, consolation, and precision by means of eyewear. This partnership is an ideal synergy between two international leaders, united by their pursuit of excellence and their imaginative and prescient for a brighter future—on the race circuit and past.
Getty Pictures / Crimson Bull Content material Pool // SI202501250048
Christian Horner, CEO and Group Principal of Oracle Crimson Bull Racing, stated:
“We’re very excited to announce our partnership with Maui Jim, a model that shares our values of technological growth and high-performance requirements. We stay up for collaborating with a like-minded associate that’s prepared to push the boundaries and defy the established order.”
Roberto Vedovotto, Founder, President, and CEO of Kering Eyewear, added:
“Partnering with Oracle Crimson Bull Racing is an thrilling milestone for Maui Jim. Each manufacturers are pushed by an uncompromising dedication to precision and redefining requirements. Whether or not it’s on the Components 1 monitor or within the design and know-how behind our eyewear, we’re thrilled to carry our signature model to the F1 paddock. We stay up for serving to the Oracle Crimson Bull Racing group see the world with unmatched readability as they chase success in 2025 and past.”
