McLaren Racing and TUMI introduced an growth of their multi-year partnership into McLaren’s Excessive E and esports groups. The worldwide way of life and luxurious journey model will turn out to be the Official Baggage Associate of the NEOM McLaren Excessive E Crew and McLaren Shadow Esports Crew for 2024 and past.
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TUMI has been the Official Baggage Associate of the McLaren System 1 Crew and McLaren Automotive since 2019 and has offered each manufacturers with premium baggage, backpacks and equipment which can be constructed to final. The partnership growth will additional unify McLaren’s various digital and bodily racing portfolio and amplify the 2 manufacturers’ shared ardour for innovation, craft and precision.
As a part of the partnership growth, in collaboration with NEOM McLaren Excessive E, an Excessive capsule assortment will probably be launched in March 2024. The capsule will function glossy baggage designed to go well with each the on a regular basis traveller in addition to the wants of the NEOM McLaren Excessive E Crew as they journey to distant areas across the globe.
The TUMI | McLaren Excessive capsule will embody three new waterproof and light-weight merchandise: the Terrain Backpack, Throttle Duffel and Rally Sling, all with pops of McLaren’s signature color scheme. Every merchandise within the assortment might be packed flat and arrives in a vacuum-sealed reusable compression bag in an effort to minimise environmental influence.
McLaren Racing and TUMI will launch particulars of the expanded product vary with the McLaren Shadow Esports Crew within the close to future.
Louise McEwen, Govt Director, Model & Advertising and marketing, McLaren Racing, stated:
We’re delighted to increase our partnership with TUMI, constructed on a real ardour for craft and excessive consideration to element, and may’t await our followers to see these two thrilling new ranges as we increase into our Excessive E and esports sequence.
Jill Krizelman, SVP E-commerce and World Advertising and marketing, TUMI, stated:
We’re thrilled to unveil this capsule in partnership with McLaren. As two manufacturers devoted to innovation and performance, we’re captivated with this partnership and creating merchandise that replicate our shared values.
