The Mercedes-AMG F1 Crew will deliver an progressive and world-leading hospitality providing to Las Vegas. For November’s extremely anticipated Grand Prix, Vegas Membership will set the usual in premium trackside leisure and reinvent company occasion hospitality by way of a location-based design, expertise, and ambiance.
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Vegas Membership will mix an unparalleled view of the thrilling on-track motion, with immersive off-track experiences that includes dwell music, A-list DJ units, and cabaret, together with high-quality connoisseur delicacies and speciality cocktails. Set over three ranges, the area will take the very essence of Sin Metropolis and distil it into each facet of Vegas Membership.
The bottom ground will deliver folks collectively in an open format normal on an old-school speakeasy. An intimate and relaxed atmosphere will greet friends on the second ground, with superbly curated areas inviting friends to unwind. The third and high flooring will present direct views of the monitor. This might be mixed with distinctive leisure, with friends experiencing the synergy of motorsport and main Vegas reveals. Different actions embody a digital storage expertise powered by Snapdragon, immersing friends within the hustle and bustle of the pit lane, and an IWC watchmaker activation.
The introduction of Vegas Membership comes after the profitable launch of Miami Membership, a equally immersive expertise held on the Miami Grand Prix in Could. The idea will proceed into 2024, with quite a few races set to characteristic this partaking hospitality providing.
Victoria Johnson, Mercedes-AMG F1 Crew Advertising and marketing Operations Director, mentioned:
Innovation and excellence are on the core of every part we do right here on the workforce. That’s true each on-track and off-track. We’ve got refined our hospitality providing and are actually taking the subsequent step. Our intention is to create a really immersive expertise for our friends. We are going to allow them to expertise the world’s quickest sport in a method like by no means earlier than. After two profitable years in Miami, we’re delighted to be bringing the idea to Las Vegas and at additional races in 2024.
