Australian streaming platform Kick.com acquires naming rights to chassis for 2024 and 2025 seasons.
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Sauber Motorsport introduced that its present Main Accomplice, Kick.com, the revolutionary, community-driven streaming platform, has acquired the naming rights to the chassis of subsequent yr’s contender, which will likely be often known as the KICK Sauber C44. The brand new staff title for 2024 and 2025 will likely be launched within the forthcoming FIA Entry Listing.
Kick.com’s branding has already appeared prominently on the bodywork of the F1 Staff’s C43 at chosen races this yr, having been introduced as a Main Accomplice at first of the 2023 F1 season. At this time’s announcement additional deepens the robust ties between the F1 Staff and the streaming platform that has skilled large exponential development since launching final yr. Focusing on a world viewers since its inception in October 2022, KICK is centred on a ‘creator-first’ mannequin based mostly on the trade’s most rewarding subscription income system, a 95-5 cut up the place creators will retain 95% of their income. This strategy, alongside the participating content material created by a rising solid of creators that includes a few of the largest names in streaming and trade headliners, has resulted in Kick.com reaching an astounding 22 million registered customers since its launch, with 1000’s flocking to the platform every single day.
Alessandro Alunni Bravi, Staff Consultant:
Sauber has at all times been about innovation, breaking the mould and defying conference. The partnership with Kick.com is the newest and boldest show of the philosophy that drives us. Kick.com is redefining the way in which reside streaming is finished, and they’re going to undertake the identical disruptive strategy on the earth of Components One. With Kick.com, our purpose is to take the following step find new and revolutionary methods to get nearer to our followers.
Bijan Tehrani, Co-Founder at Kick.com:
Kick.com has seen large development since its inception and is continuous to make waves within the streaming trade. KICK’s content material is fast-paced and interesting, like what we witness each Grand Prix weekend. Identical to this partnership, KICK was basically destined for the racetrack. We’re thrilled to take our collaboration to an unparalleled magnitude, backed by our data of the motorsport tradition and our ardour for cutting-edge expertise. Exceptionally, this universally well-liked sport aligns completely with our product and what we’re constructing at Kick.com.
Akhil Sarin, Chief Advertising and marketing Officer at Kick.com:
We’re thrilled to disclose the disruptive collaboration between two revolutionary manufacturers. With the elevation of KICK’s affiliation with the staff from Main Accomplice to Chassis Naming Rights Accomplice, this partnership is about to redefine the boundaries of fan engagement, delivering an unprecedented expertise for motorsport fans worldwide. Get able to embark on an exhilarating journey with Kick.com, the place ardour meets efficiency within the quick lane of digital leisure.
