Paramount Footage is thrilled to accomplice with Scuderia Ferrari HP in an unique collaboration for the discharge of Gladiator II, the extremely anticipated sequel to the legendary 2000 movie. This partnership unites two powerhouse manufacturers—cinema and motorsports—every steeped in ambition, resilience, and legacy. Collectively, they rejoice a shared dedication to excellence, pushed by a mutual dedication to heritage and daring innovation. We hope this shared dedication conjures up you as a lot because it does us.
A spotlight of this collaboration would be the Royal International Premiere of Gladiator II in London, attended by Scuderia Ferrari HP drivers Charles Leclerc and Carlos Sainz. In a nod to Ferrari’s signature model, the drivers will arrive wearing custom-made tuxedos designed by Ferrari’s Artistic Director, Rocco Iannone. Their presence brings a contact of racing’s exhilarating spirit to the cinematic occasion, additional enriching the movie’s environment of heroism and endurance.
The collaboration extends past the premiere, with Scuderia Ferrari HP and Paramount Footage launching a multi-channel marketing campaign throughout digital and TV platforms. This initiative is about selling the movie and providing followers a rare method to expertise the Gladiator legacy and Ferrari’s relentless pursuit of perfection. Unique behind-the-scenes content material and Ferrari-branded livery shows on the Las Vegas Grand Prix shall be featured, mixing the worlds of cinema and motorsport for an immersive fan expertise that you simply gained’t wish to miss.
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Paramount Footage’ President of Worldwide Advertising and Distribution, Marc Weinstock, shared, “Gladiator II delivers an epic viewing expertise that’s actually unparalleled. Partnering with Ferrari—a model epitomising adrenaline, excellence, and innovation—permits us to create a singular leisure expertise rooted in our shared legacy of pushing boundaries.”
Ferrari’s Chief Racing Income Officer, Lorenzo Giorgetti, echoed the sentiment: “We’re thrilled to crew up with Paramount Footage to rejoice Gladiator II, a movie as iconic in cinema as Ferrari is in racing. This collaboration embodies the Ferrari Life-style, with the Gladiator II forged becoming a member of us on the Las Vegas Grand Prix in {custom} Ferrari appears to be like. It’s an unforgettable fusion of cinematic and motorsport aptitude.”
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Gladiator II hits theatres on November 15, promising audiences a robust, immersive story impressed by resilience, very like Ferrari’s legacy on the earth of racing. This one-of-a-kind collaboration displays each manufacturers’ ardour and dedication to their fields, honouring custom whereas daring to discover new frontiers.
