Aston Martin Aramco Cognizant Formulation One Staff (AMF1 Staff) joins Pedal Mafia to pursue the world’s quickest biking package with a brand new Technical Collaboration efficiency assortment.
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Headquartered in Perth, Western Australia, Pedal Mafia is known for its premium Technical Collaboration clothes vary – engineered for final efficiency on and off the bike.
The 2 manufacturers share frequent values, every pushing the boundaries of product growth utilizing the best supplies with rigorous testing. Pedal Mafia’s “engineered to endure” slogan captures our staff’s tradition and mindset.
The AMF1 Staff attire vary combines fashion, high quality, and class – and locations centre-stage our celebrated British Racing Inexperienced livery and iconic Aston Martin wings brand.
Matt Chapman, Head of Licensing and Merchandise, AMF1 Staff, mentioned:
It was a pleasure to work with Pedal Mafia on this assortment. From the very first second we began discussions, it was instantly clear that – like ourselves – they’re devoted to efficiency, utilizing high-quality supplies, and pursuing excellence. This primary assortment is often daring – ultra-lightweight, carefully fitted and that includes a set of vibrant graphics. It’s the proper reflection of the partnership – we like it.
Jay Barron, Founder and CEO of Pedal Mafia, added:
We’re massively excited to start out a long-term relationship with AMF1 Staff. Pedal Mafia was constructed from my dad and mom’ storage to be now showcased within the F1 pitlane – the quickest storage on the earth! – it makes me really feel extremely proud. Merging the worlds of highway biking and motorsport made full sense to me as I’m a eager competitor in each disciplines.
As an organization, we attempt to ship the quickest, highest high quality clothes and take huge inspiration from Formulation One and the AMF1 Staff of their fixed pursuit of pace and excellence. We additionally love that so many Formulation One drivers and staff members are huge cyclists and biking followers – it meant this collab made excellent sense to us.
