Scuderia Ferrari and IBM, a world chief in expertise and consulting, are thrilled to announce a groundbreaking multi-year partnership commencing January 1, 2025. This collaboration unites two {industry} icons, each pushed by a ardour for challenges, innovation, excellence, and reaching the best efficiency requirements. By mixing Scuderia Ferrari’s intensive Method 1 experience with IBM’s pioneering technological capabilities, this alliance goals to revolutionize the digital fan expertise and elevate fan engagement throughout all touchpoints, each on and off the racetrack.
Scuderia Ferrari and IBM are dedicated to leveraging the facility of expertise to push boundaries and obtain distinctive outcomes. By way of this partnership, IBM will function Scuderia Ferrari’s Premium Accomplice in IT Consulting, specializing in growing digital options that carry followers nearer to the heart beat of Method 1 motion. IBM’s state-of-the-art expertise and consulting prowess will play a significant function in amplifying Scuderia Ferrari HP’s digital ecosystem, setting new benchmarks for fan engagement. This may embrace the event of revolutionary digital platforms and instruments, in addition to the implementation of data-driven methods to boost fan experiences.
Remodeling Fan Engagement By way of Innovation
The collaboration with IBM will spearhead varied initiatives to have interaction the Scuderia Ferrari HP fanbase, launching a high-profile interactive platform with revolutionary content material designed to captivate followers worldwide. This platform will present a seamless mix of expertise and user-friendly experiences, enhancing digital accessibility for all followers. Scuderia Ferrari HP and IBM are significantly centered on attracting a youthful viewers, making certain that everybody, no matter age, can benefit from the thrill of Method 1 in a sustainable and inclusive digital atmosphere.
Management Insights
Lorenzo Giorgetti, Chief Racing Income Officer, Ferrari:
“We’re proud to launch this partnership with IBM, one of many world’s most esteemed expertise and consulting companies. Ferrari and IBM share core values reminiscent of a relentless pursuit of excellence and an unyielding drive to interrupt boundaries in our respective fields. Collectively, we intention to carry unmatched high quality and pioneering expertise to our followers, creating experiences that open the doorways of Scuderia Ferrari HP to the world. This collaboration will present new, immersive experiences for motorsport fans and our devoted fanbase, particularly as Method 1’s attraction surges amongst youthful audiences.”
Enhancing Information-Pushed Efficiency and Fan Insights
Jonathan Adashek, Senior Vice President of Advertising and marketing and Communications, IBM:
“In Method 1, seconds are essential each on and off the monitor. Scuderia Ferrari HP’s potential to harness world-class insights from its huge information units can be made potential by IBM’s expertise. By uniting its passionate fanbase, historic legacy, and superior information and analytics, Scuderia Ferrari HP is uniquely positioned to develop international engagement and modernize its digital operations.”
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By way of this alliance, Scuderia Ferrari and IBM are setting a brand new precedent in Method 1 for what fan engagement may be. Because the partnership evolves, the 2 corporations are dedicated to repeatedly exploring revolutionary applied sciences that elevate the fan expertise, creating lasting worth for each manufacturers and leaving a transformative impression on the game’s digital panorama. This partnership is not only in regards to the current however about shaping the way forward for Method 1.
About IBM
IBM is a number one supplier of world hybrid cloud and AI and consulting experience. We assist purchasers in additional than 175 international locations capitalize on insights from their information, streamline enterprise processes, scale back prices and achieve a aggressive edge of their industries. 1000’s of presidency and company entities in crucial infrastructure areas reminiscent of monetary companies, telecommunications and healthcare depend on IBM’s hybrid cloud platform and Purple Hat OpenShift to shortly, effectively and securely have an effect on their digital transformations. IBM’s breakthrough improvements in AI, quantum computing, industry-specific cloud options and consulting ship open and versatile choices to our purchasers. All of that is backed by IBM’s long-standing dedication to belief, transparency, accountability, inclusivity and repair.
