The US-focused partnership connects T-Cellular, America’s largest and quickest 5G community, with the McLaren Method 1 Group, marking a major step within the intersection of cutting-edge know-how and motorsport efficiency.
At the moment, McLaren Racing introduced T-Cellular as an official accomplice of the McLaren Method 1 Group and the unique 5G Associate in the US, debuting on the 2024 United States Grand Prix in Austin.
This partnership affords McLaren Racing a strategic benefit, harnessing T-Cellular’s industry-leading 5G community to reinforce race day operations, optimize group communications, and supply state-of-the-art connectivity for company. Furthermore, T-Cellular’s superior know-how will unlock new, immersive fan experiences at U.S. races, serving to to interact McLaren’s rising fanbase. The collaboration builds on T-Cellular’s sturdy observe document of utilizing 5G to enhance operational effectivity and join very important information for its companions whereas creating distinctive, data-rich experiences for followers.
McLaren Method 1 automobiles, pushed by Lando Norris and Oscar Piastri, will function distinguished T-Cellular branding within the upcoming races, together with branding on different key touchpoints like storage headsets, enhancing T-Cellular’s visibility and engagement with the game’s viewers.
Matt Dennington, Co-Chief Industrial Officer of McLaren Racing, expressed his enthusiasm for the partnership, stating:
“We’re delighted to welcome T-Cellular to the McLaren Racing household. As our U.S. fan base grows, it’s nice to work with companions that improve our presence and assist us join with followers extra deeply on this vital area.”
Mike Katz, President of Advertising, Technique and Merchandise at T-Cellular, highlighted the synergy between the 2 manufacturers:
“Over the previous couple of years, I’ve discovered that the racing {industry} is as fast-paced behind the scenes as it’s on the observe. When each second counts, having quick, dependable, and seamless connectivity is essential. We’ve constructed our 5G community with one clear purpose: to be the very best on the planet at connecting clients when it issues most and giving followers the experiences they crave. That’s why I’m so proud that T-Cellular is now the Unique 5G Associate of McLaren Racing in theU.S.”
READ MORE: Lando Norris tackles the Silverstone Circuit with a full-scale LEGO Technic McLaren P1
Katz additionally emphasised the shared values of velocity, excellence, and innovation between T-Cellular and McLaren, including:
“Along with Zak Brown and the group at McLaren, we’re united by a ardour for pushing boundaries, and that is just the start of some fascinating issues to return.”
This partnership elevates McLaren’s operations and amplifies the fan expertise, showcasing how the fusion of racing and next-gen know-how can create thrilling, progressive moments each on and off the observe.
