WhatsApp and Mercedes-AMG Petronas F1 Staff are forming a multi-year partnership that may take followers into the guts of the motion with the eight-time World Champions. With the privateness and safety supplied by WhatsApp, crew followers might be given unique alternatives to interact with Mercedes-AMG F1 and entry distinctive content material.
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WhatsApp is the world’s main non-public messaging service that connects over two billion folks globally. Mercedes-AMG F1 depends on WhatsApp because the go-to messaging app to collaborate, champion each other, and preserve essential real-time coordination throughout 23 races a 12 months on a number of continents. For years, WhatsApp chats have been a part of the tradition of success of the Mercedes-AMG F1 crew, enabling quick and environment friendly decision-making on and off the observe.
In September, Mercedes-AMG F1 was an early adopter of the brand new WhatsApp Channels broadcast function to share with followers behind-the-scenes experiences, insights, and realities of getting ready for race weekends and combating for podiums. The brand new partnership was introduced solely by way of the Mercedes-AMG PETRONAS F1 Staff WhatsApp Channel earlier in the present day.
WhatsApp and the crew signed this new partnership on the eve of the Las Vegas Grand Prix. There might be loads of enjoyable surprises for followers in Las Vegas and watching from dwelling, with unique and bespoke content material deliberate for the weekend.
During the last two years, WhatsApp has developed critically acclaimed long-form and bite-sized content material that reveals the function WhatsApp performs within the lives of athletes to attach them with family members removed from dwelling and supply a personal area for the communication that issues most. Examples embrace Naija Odyssey, a movie with Giannis Antetokounmpo, and We Are Ayenda that includes the Afghan Youth Girls’s Nationwide Soccer crew.
Toto Wolff, CEO and Staff Principal of Mercedes-AMG Petronas F1 Staff, stated:
WhatsApp is vital in communications throughout all the things we do at Mercedes-AMG F1. Coordinating our operations, sharing concepts, and supporting each other by means of the journey of every season brings the crew nearer collectively. It additionally helps speed up the pace of communication and decision-making throughout the group. I can’t consider a extra pure partnership as two modern and forward-thinking manufacturers.
We look ahead to working with WhatsApp and bringing the breadth of our tales to life in modern and unique methods.
Will Cathcart, Head of WhatsApp, stated:
We’ve been amazed at how the Mercedes-AMG Petronas F1 Staff depends on WhatsApp to maintain the group working. The management and values they’ve demonstrated to push motorsport ahead for years have been inspiring. I’m proud we’ll work collectively to disclose how WhatsApp brings their crew collectively and followers nearer to the motion.
About WhatsApp
WhatsApp is the world’s main communication service, offering over two billion folks with non-public and safe texting and calling. WhatsApp is free for iPhone and Android units and excels at delivering cross-platform communication for teams on cellular or desktop. This 12 months, WhatsApp launched “Channels”, a brand new approach to obtain non-public updates from folks and organizations, which surpassed over 500 million customers in its first two months. WhatsApp additionally gives giant and small companies with superior instruments for customer support and different enterprise messaging wants.
