Inside minutes of one another, Williams and Sauber revealed that they are going to launch their respective 2024 seasons at ceremonies to be held on Monday 5 February.
Whereas Sauber has dedicated to showcasing the C44 in a ceremony in London, Williams has made no such promise and final 12 months used the launch to showcase its new livery, and never the automotive itself.
Each groups shared ‘save the date’ playing cards on social media in a flurry of exercise on Friday night, giving followers an early Christmas current forward of the festive season.
The pair observe Ferrari in sharing their plans, with workforce principal Fred Vasseur stating a 13 February launch for the 2024 automotive, codenamed 676.
Final 12 months, Williams was the second workforce to launch, following on from Haas – the American workforce most of the time opening launch season. Williams was adopted someday later by Alfa Romeo – now Sauber.
That is the primary time that Sauber can have revealed its automotive within the UK, with earlier unveilings going down in Switzerland, Austria and Germany.
After a disappointing season ending ninth within the constructors’ standings and with solely 16 factors scored, Bravi added: “Subsequent 12 months’s automotive won’t be an evolution of this 12 months’s automotive, as a result of we expect that there are some limits on this idea that we can not exploit additional. So, we’ll actually have a totally new automotive from chassis to suspension, the whole lot, all of the areas.”
Picture by: Jake Grant / Motorsport Pictures
Zhou Guanyu, Alfa Romeo C43
Williams, nevertheless, loved its strongest marketing campaign since 2017 final time period, with 28 factors and seventh place within the constructors’ beneath the management of latest workforce principal James Vowles.
With Pat Fry now heading the technical cost because the chief technical officer, Vowles mentioned: “Subsequent 12 months is absolutely the type of placing collectively of minds as to how we utterly shift path. And I am really actually wanting ahead to how that seems in 4 or 5 months’ time.
“Extra so I’ve obtained Pat alongside me now. He is aware of how to do that, he is revered up and down the lane, ask anybody close to sufficient and you have chap in Pat.”
Pre-season testing will happen in Bahrain between 21-23 February with the season getting beneath manner one week later on the identical venue, starting a record-breaking 24-race marketing campaign.
