Williams Racing and Kraken are thrilled to announce the growth and extension of their pioneering world partnership into the 2025 Components 1 season. Kraken, a number one crypto platform trusted by over 13 million shoppers globally, first joined forces with Williams Racing in 2023 because the Official Crypto and Web3 companion. This collaboration introduced collectively two of essentially the most revered and enduring manufacturers of their respective industries, united by a shared dedication to innovation and fan engagement.
Because the begin of the partnership, Williams Racing and Kraken have redefined fan interplay each on-line and offline, utilizing the identical blockchain know-how that powers cryptocurrencies to create distinctive, immersive experiences for Components 1 followers worldwide. A key spotlight of this collaboration has been the Grid Go digital collectable program, which gives Williams followers with unique perks and rewards. This initiative has been a game-changer in how followers have interaction with the workforce, providing advantages that transcend conventional help.
Kraken has additionally performed a central function because the Presenting Associate for Williams Racing Fan Zones throughout the globe. These zones, which have attracted almost 200,000 guests, supply followers the prospect to stand up shut and private with the workforce—assembly drivers, experiencing racing simulators, and viewing the long-lasting Williams vehicles. Additional emphasizing fan inclusion, Kraken launched the Rear Wing Takeover contests, empowering followers to design Williams’ rear wing and have their digital collectables on the automobile—a uncommon alternative to depart a private mark on the Components 1 stage.
Looking forward to the 2025 season, Kraken will elevate its involvement with enhanced branding throughout the Williams Racing automobile, which shall be pushed by Alex Albon and Carlos Sainz—one of the crucial formidable driver line-ups on the grid. Kraken’s iconic emblem will even be prominently displayed on the drivers’ race fits, helmets, and the workforce’s equipment, additional solidifying its presence within the sport. The partnership will proceed to deliver memorable fan experiences, with Kraken set to stay the Presenting Associate at 5 world fan zones.
Kraken’s continued dedication to Williams Racing displays the workforce’s rising energy on and off the observe. Along with Kraken, Williams Racing has welcomed different main world companions in 2024, together with Komatsu, VAST Information, Keeper Safety, Globant, and Mercado Libre, additional bolstering the workforce’s resurgence.
READ MORE: Haas F1 Groups Up with TOYOTA GAZOO Racing in New Technical Partnership
James Vowles, Staff Principal of Williams Racing, expressed his enthusiasm for the partnership’s continuation:
“It’s implausible to have Kraken with us for 2025, increasing a worldwide partnership that places followers on the forefront. Kraken was one of many first main corporations to help our transformation mission, and so they have witnessed the progress we’ve made towards our long-term targets. This partnership demonstrates our dedication to creating long-lasting relationships that ship progressive fan experiences, and I look ahead to constructing on this momentum subsequent season.”
Mayur Gupta, Chief Advertising and marketing Officer at Kraken, echoed Vowles’ sentiment:
“We’re thrilled to increase our partnership with Williams Racing for a 3rd consecutive 12 months. The experiences we’ve co-created on the intersection of Web3 and motorsport, from the Rear Wing Takeover contests to the Grid Go program, have redefined fan engagement. Collectively, we’re dedicated to delivering much more thrilling experiences that deliver the Williams Racing neighborhood nearer to the motion, each digitally and in particular person.”
As Williams Racing and Kraken transfer ahead into 2025, their partnership will proceed to set new requirements for fan engagement in Components 1, mixing cutting-edge know-how with the fervour of the game to create unforgettable experiences for supporters worldwide.
