Aston Martin Aramco System One Group has unveiled an thrilling new collaboration with Xerox, a worldwide chief in workplace expertise and options, naming the corporate as an Official International Companion.
The partnership, set to start in 2025, brings collectively two iconic manufacturers united by their shared dedication to hurry, precision, and innovation. This alignment of values types the inspiration of our partnership. Xerox, famend for its developments in digital and bodily office applied sciences, will leverage its experience to assist the staff’s efficiency on and off the observe.
Driving Innovation Collectively
Based mostly on the cutting-edge AMR Know-how Campus in Silverstone, England, the Aston Martin Aramco System One Group depends on state-of-the-art amenities to develop and improve its race vehicles and operations. By this partnership, Xerox will present important technological assist in a number of key areas:
Managed Print Companies: Xerox will ship mission-critical telemetry overlays, enabling the staff to research and examine driver efficiency throughout laps and facilitating real-time strategic selections.
Augmented Actuality (AR): Collectively, Xerox and Aston Martin Aramco will discover modern functions of AR for distant help at race tracks and inside the staff’s superior wind tunnel facility.
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Advertising Insights: Xerox’s data-driven options will empower the staff with actionable insights, serving to refine advertising methods and fan engagement.
First Have a look at the Las Vegas Grand Prix
Xerox branding will make its debut on the AMR24 race automotive throughout the Las Vegas Grand Prix, marking the start of a transformative partnership. This partnership, which aligns Xerox’s cutting-edge options with the high-performance calls for of System One, is about to result in thrilling modifications and improvements.
Management Insights
Jefferson Slack, Managing Director of Industrial at Aston Martin Aramco System One Group, expressed his enthusiasm for the collaboration:
“Xerox has lengthy been a pacesetter in innovation, and this partnership brings collectively two manufacturers that thrive on precision and effectivity. We’re excited to work with Xerox and leverage their experience to boost our staff’s digital operations. As we push the boundaries of efficiency, this partnership will drive us ahead.”
Deena LaMarque Piquion, Chief Progress and Disruption Officer at Xerox, highlighted the synergy between the 2 organizations:
“Simply because the Aston Martin System One Group relentlessly pursues peak efficiency on the observe, Xerox empowers companies to speed up their digital transformation journey with cutting-edge options. Collectively, we’re shaping a brand new future—the place agility meets innovation, and companies obtain excellence on the pace of F1.”
About Xerox Holdings Company (NASDAQ: XRX)
For over a century, Xerox has redefined the office expertise. From its management in workplace and manufacturing print expertise to its growth into software program and digital companies, the corporate continues to allow companies to navigate the calls for of at this time’s hybrid work atmosphere. With its dedication to sustainability, variety, and inclusion, Xerox is devoted to powering the workplaces of tomorrow.
